Online Businesses
Online businesses can often start for very little cash, but they usually trade money for time: building an audience or ranking in search can take many months before revenue is meaningful.
Platform fees, payment processing and advertising costs add up. Treat anything that promises fast passive income with suspicion.
EstimateRecord transactions, reconcile accounts and produce simple monthly reports for small businesses. Bookkeeping itself needs no license, but preparing tax returns for pay requires an IRS PTIN.
- Cash to start
- Not verified
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~5 hrs/wk
- Model
- Freelance or consulting
- Equipment or requirements
- Computer · Reliable internet
Key risks
- Errors in a client’s books can lead to tax penalties or bad decisions and liability claims.
- Handling client bank and tax data makes you a target for fraud and data breaches.
Sources: Internal Revenue Service, U.S. Bureau of Labor Statistics · Reviewed Oct 18, 2026
See costs, risks and first steps for Bookkeeping servicesEstimateDesign and sell downloadable templates such as planners, spreadsheets, resumes, social media layouts or worksheets. No inventory, but crowded marketplaces make standing out the hard part.
- Cash to start
- $0–$20 + unverified items
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~3 hrs/wk
- Model
- Online business
- Equipment or requirements
- Computer · Design or spreadsheet software
Key risks
- Marketplaces are saturated; many listings never sell.
- Buyers copy and redistribute files, and others may copy your designs.
Sources: Federal Trade Commission, Internal Revenue Service · Reviewed Oct 18, 2026
See costs, risks and first steps for Digital templates and printablesEstimateWrite articles, web copy, newsletters or marketing materials for businesses and publications. Startup cash is minimal; clips, reliability and a clear niche matter more.
- Cash to start
- Not verified
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~5 hrs/wk
- Model
- Freelance or consulting
- Equipment or requirements
- Computer · Reliable internet
Key risks
- Rates are under pressure from AI-generated content and large freelance marketplaces.
- Late or missing payments, especially without a written agreement.
Sources: U.S. Bureau of Labor Statistics, Internal Revenue Service · Reviewed Oct 18, 2026
See costs, risks and first steps for Freelance writingEstimatePublish a regular email newsletter on a focused topic and earn from paid subscriptions, sponsorships or your own products once an audience exists. Cheap to start, slow to build.
- Cash to start
- Not verified
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~3 hrs/wk
- Model
- Online business
- Equipment or requirements
- Computer · Reliable internet
Key risks
- Audience growth is usually slow; many newsletters never reach a size sponsors will pay for.
- Burnout from keeping a regular publishing schedule.
Sources: Federal Trade Commission, Federal Trade Commission · Reviewed Oct 18, 2026
See costs, risks and first steps for Niche email newsletterEstimatePlan, create and post content and answer messages on social platforms for small businesses. Clients usually pay a monthly fee for a set number of posts and platforms.
- Cash to start
- Not verified
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~4 hrs/wk
- Model
- Freelance or consulting
- Equipment or requirements
- Smartphone with a good camera · Computer
Key risks
- Platform algorithm and policy changes can cut reach overnight, and clients may blame you.
- Clients expect sales results that are hard to attribute to social posts.
Sources: Federal Trade Commission, U.S. Small Business Administration · Reviewed Oct 18, 2026
See costs, risks and first steps for Social media managementEstimateHandle email, scheduling, data entry, customer messages and other admin tasks remotely for busy owners and professionals. Most people start with a computer they already own.
- Cash to start
- Not verified
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~5 hrs/wk
- Model
- Freelance or consulting
- Equipment or requirements
- Computer · Reliable internet
Key risks
- Global freelance marketplaces create strong price competition.
- Access to clients’ email and accounts makes security mistakes costly.
Sources: U.S. Bureau of Labor Statistics, Internal Revenue Service · Reviewed Oct 18, 2026
See costs, risks and first steps for Virtual assistant servicesEstimateBuild and maintain simple websites for nearby restaurants, trades and shops, usually on a website builder or template. Clients pay per project and often for ongoing updates.
- Cash to start
- Not verified
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~5 hrs/wk
- Model
- Freelance or consulting
- Equipment or requirements
- Computer · Reliable internet
Key risks
- Low-cost do-it-yourself website builders compete for the simplest projects.
- Unclear scope leads to endless revision rounds and unpaid work.
Sources: U.S. Bureau of Labor Statistics, Internal Revenue Service · Reviewed Oct 18, 2026
See costs, risks and first steps for Web design for local businessesEstimateBuy underpriced used items at thrift stores, yard sales and estate sales, then resell them online or locally. You can test it by selling things you already own before buying inventory.
- Cash to start
- $20–$380 + unverified items
- Ongoing / month
- $10–$50 + unverified items
- Part-time?
- Yes, from ~4 hrs/wk
- Model
- Online business
- Equipment or requirements
- Smartphone with camera · Shipping supplies
Key risks
- Inventory that does not sell ties up cash and space.
- Buying counterfeit or recalled items can lead to refunds, account bans or legal trouble.
Sources: Internal Revenue Service, U.S. Small Business Administration · Reviewed Oct 18, 2026
See costs, risks and first steps for Reselling secondhand goodsBuying an Existing Business
Example scenarioEstimateAn illustrative pathway, not a listing: buy an existing website, newsletter or small online store instead of starting from zero. Smaller online deals are often paid in full at closing; seller financing or a deferred payment is sometimes negotiated but never guaranteed. The biggest risk is buying traffic or revenue that was overstated or that disappears after the transfer.
- Cash to start
- $10,600–$21,500 + unverified items
- Ongoing / month
- Not verified
- Part-time?
- Yes, from ~10 hrs/wk
- Model
- Existing business acquisition
- Equipment or requirements
- Computer and internet connection
Key risks
- Traffic or revenue shown in screenshots can be faked or cherry-picked; verify directly in analytics and payment accounts.
- A search engine algorithm change, platform policy change or lost affiliate program can cut revenue quickly.
Sources: U.S. Small Business Administration, U.S. Small Business Administration · Reviewed Oct 18, 2026
See costs, risks and first steps for Buying a small online business such as a content site or online store (example scenario)